Website Analyst

Location: Santa Monica
Posted on: November 18, 2024

Job Description:

Website Analyst

This is a full time position with a Santa Monica based

independent ad agency of over 450 creative entrepreneurs.

Summary:

As a website analyst your day to day will include data gathering and analysis across client's digital properties. The data you collect will be used for scheduled client reports, ad hoc reporting, setting goals, and defining client success.

The digital analytics team is responsible for measuring trends based on user behavior in order to drive decisions for campaign optimization, creative insights and knowledge of how our clients digital properties are performing. In addition you will be taking a look at how media channels influence user behavior as they journey from media to our clients owned digital properties.

This position will work closely with the Digital Optimization, User Experience and Account teams. As an analyst, you will get the opportunity to work across verticals such as automotive, entertainment, hospitality, e-commerce and retail.

Essential Functions:

- Monthly Website Reporting & Analysis

- Ad Hoc Website Reporting & Analysis

- Analytics code tagging & QA

Required Skills/Technical Knowledge:

- Love of all things digital

- Solid understanding of website functionality

- Experience using JIRA, confluence, Socialbridge or other Project Management platform

- Advanced Excel Skills

- Experience with analytics tools (Google Analytics, Omniture, WebTrends)

- Experience creating Powerpoint presentations

- Understanding of basic digital terminologies

Preferred Skills:

- Website development (HTML5, JavaScript, PHP, API's)

- Experience with web analytics tagging and QA (Google Analytics, Omniture, Webtrends)

- Experience with data management and dashboarding tools such as Tableau, Good Data, Bime

- Experience working in an agency environment (preferably collaborating with other departments)

Type of experience/Years:

- 2-3 years of experience working with quantitative data analysis

- 1-2 years of experience with digital properties

Education:

- BS/BA, preferably in quantitative field

Interpersonal Qualities:

- Strong communication skills

- Strong organizational skills

- Ability to adapt quickly to deadlines within a fast-paced environment

- Strong attention to detail

- Proactivity and curiosity

- Desire to learn

Keywords: , Rancho Palos Verdes , Website Analyst, Sales , Santa Monica, California