Sr Publicity Manager
Company: The Walt Disney Company
Location: Burbank
Posted on: October 28, 2024
Job Description:
Reporting to the Director, Marketing + Publishing, the Senior
Publicity Manager is an individual contributor responsible for
comprehensive publicity strategy focusing on innovation in
storytelling, raising the profile of ILM Immersive as the expert in
immersive new media, awards submissions, spokesperson development,
executive thought leadership support, and social media
channels.What You'll Do
- Identify and conduct proactive press pitches and outreach,
cultivating strategic and diverse relationships with key
journalists and outlets.
- Collaborate daily with the Manager, Marketing to drive
cross-functional efforts, supporting creation of project campaigns
by providing input and finding publicity opportunities.
- Develop key relationships with Lucasfilm, ILM, and Disney PR
teams, enhancing strategy and fan touchpoints within the greater
studios.
- Run all briefing efforts for spokespeople for interviews, media
days, and more. Coach all levels of spokesperson in varying
disciplines and levels of highly technical expertise.
- Oversee and execute media days and other IRL press efforts end
to end for both project campaigns and studio needs, including
staffing interviews, pushing releases, and pulling breaks.
- Partner with internal senior production/development teams to
ensure campaign messaging and PR contributions stay on track with
the project creative and schedule.
- Drive executive speaking opportunities by managing high-profile
panel efforts by developing spokespeople: crafting messaging
outlines, researching and vetting moderators, coaching panelists,
and managing the day of needs.
- Liaise directly with external talent for campaign opportunities
with tact and professionalism.
- Act as a key contributor to studio thought leadership strategy,
highlighting publicity concerns, solutions, and opportunities.
- Strategize and drive all owned channel editorial opportunities
within Lucasfilm, Marvel and Disney, like StarWars.com, and
more.
- Create press releases, boilerplates, and other press materials
to maximize press moments for multiple TWDC brands; manage press
lists and cultivate key press relationships to further said
cause.
- Drive content creation and strategy for ILM Immersive social
channels, and conduct outreach within TWDC for added, coordinated
social support across company channels for amplification;
collaborate with Associate Marketing Manager for posting on ILM
Immersive channels.
- Own internal comms for ILM Immersive, drafting company-wide
emails from executives and studio-centric messaging as appropriate
throughout the year.
- Build out successful awards strategy and manage entire
submissions processes, including crafting compelling case studies
and materials.
- Support all presentations and talks for studio talent, working
through deck approvals, rehearsals, and other prep to ensure
success.
- Offer analysis on all press efforts for studio leadership and
campaign coverage.What We're Looking For
- 8+ years entertainment-focused experience, with proven success
creating and managing publicity campaigns, is mandatory. Major IP
experience is a plus.
- Ability to develop senior executive level internal talent.
- Exemplary presentation, written and verbal communication
skills.
- Nimble, solutions-oriented, collaborative, and creative mindset
is desired, in a fast-paced and constantly evolving
environment.
- Must be able to handle sensitive information and VIPs with
discretion and tact.
- Ability to cultivate strong relationships with journalists to
build long lasting opportunities is a must have.
- Familiarity or experience with immersive platforms and
technology (VR, MR/AR, LBE, etc.) is very desirable, including
technical aptitude for existing and future technology
platforms.
- Attention to detail plus a creative, strategic and responsible
nature desirable.
- Proven success with tracking a high volume of competing and
shifting priorities, sometimes on a daily basis.
- Proficiency with G Suite, Keynote, and other common software is
required.This role is considered Hybrid, which means the employee
will work onsite in our Burbank or San Francisco office and
occasionally from home.The hiring range for this position in
Burbank is $110,000 - $137,000 per year. The hiring range for San
Francisco is $120,000 - $150,000 per year. The base pay actually
offered will take into account internal equity and also may vary
depending on the candidate's geographic region, job-related
knowledge, skills, and experience among other factors. A bonus
and/or long-term incentive units may be provided as part of the
compensation package, in addition to the full range of medical,
financial, and/or other benefits, dependent on the level and
position offered.
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Keywords: The Walt Disney Company, Rancho Palos Verdes , Sr Publicity Manager, Executive , Burbank, California
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