Associate Director, HCP Marketing
Company: ACADIA Pharmaceuticals Inc.
Location: San Diego
Posted on: October 18, 2024
Job Description:
Acadia is advancing breakthroughs in neuroscience to elevate
life. For 30 years we have been working at the forefront of
healthcare to bring vital solutions to people who need them most.
We developed and commercialized the first and only FDA-approved
drug to treat hallucinations and delusions associated with
Parkinson's disease psychosis and the first and only FDA-approved
drug for the treatment of Rett syndrome. Our clinical-stage
development efforts are focused on Prader-Willi syndrome,
Alzheimer's disease psychosis and multiple other programs targeting
neuropsychiatric symptoms in central nervous system disorders. For
more information, visit us at Acadia.com and follow us on LinkedIn
and X.Please note that this position is based in San Diego, CA.
Acadia's hybrid model requires this role to work in our office
three days per week on average.The Associate Director directs and
leads aspects of the marketing strategy, tactical plans, and
activities that drive brand commercialization to HCPs across all
marketing channels.Primary Responsibilities
- Leads the brand strategy and message evolution as well as the
development of promotional materials to implement brand strategy
across channels, including Community-based sales team, LTC sales,
and non-personal promotion.
- Functions as both an individual contributor and leader of the
HCP marketing team within the brand team.
- Drives the brand planning process cross-functionally across the
organization.
- Interprets and translates scientific clinical data and market
research insights into commercial strategy.
- Responsible for the peer-to-peer strategy and execution through
this marketing channel, which is not currently handled by marketing
operations.
- Partners with sales training and the sales leadership and
managed markets team to optimize the development and utilization of
promotional materials for roll out at sales meetings.
- Responsible for strategic development and execution oversight
of marketing specific activities related to medical conventions,
exhibits and trade shows not handled by marketing operations.
- Develops and delivers presentations as needed to commercial
management and other internal groups.
- Develops strong external relationships with Key Opinion Leaders
(KOLs) and drives KOL strategy for the brand.
- Runs commercial ad boards and collaborates with medical on all
advisory board activities.
- Collaborates with the Consumer Marketing team to ensure the
pull-through of consumer activation activities by Field and impact
with HCPs.
- Design and shape HCP media strategy and digital tactics; track
and optimize on an ongoing basis.
- Measures the impact of brand marketing activities on a
continual basis and adjusts course where appropriate.
- Responsible for the development and management of the US HCP
promotions budget.
- Oversees market analysis, monitors competitive activity, and
identifies customer needs.
- Ensures that all Medical Legal Review (MLR) processes are
followed and all programs are aligned with legal guidance and
corporate policies.
- Balance multiple agencies to facilitate the development of HCP
brand tactical and strategic plans and partner in the creation of
brand tactics.
- Other duties as assigned.Education/Experience/SkillsA
Bachelor's degree in marketing, health care, business
administration, or related or an equivalent combination of relevant
education and experience may be considered. An MBA or equivalent
experience with an emphasis in marketing, brand management,
healthcare marketing, or market research is strongly preferred. A
preferred 10 years of marketing, with at least 8 years of
dynamically responsible experience and advancement within the
pharmaceutical or biotech industry. A minimum of 2 years in a
leadership role required. Neurology therapeutic experience
preferred but not required.
- Strong Biopharmaceutical brand management experience and
demonstrated multi-channel tactical expertise.
- Experience collaborating with medical affairs.
- Ability to work successfully in a dynamic, fast paced,
team-oriented environment.
- Negotiating skills, specifically with business partners or
management and influencing senior level leaders regarding matters
of significance to the organization.
- Proficiency at creating and presenting a clear vision among
team members, efficiently aligning resources and activities to
achieve functional area and/or interpersonal goals.
- Ability to travel up to 40% of the time.Physical
RequirementsWhile performing the duties of this job, the employee
is regularly required to stand; walk; sit; use hands to finger,
handle, or feel; reach with hands and arms; climb or balance;
stoop, kneel, crouch, see, talk or hear in a standard office
environment and independently from remote locations. Employee must
occasionally lift and/or move up to 20 pounds. Ability to travel by
car or airplane independently overnight up to 40% of the time and
work after hours if required by travel schedule or business
issues.Salary Range: $147,000 - $183,900 USDWhat we offer you
(US-Based Employees):
- Competitive base, bonus, new hire and ongoing equity
packages.
- Medical, dental, and vision insurance.
- 401(k) Plan with a fully vested company match 1:1 up to
5%.
- Employee Stock Purchase Plan with a 2-year purchase price
lock-in.
- 14 paid holidays plus one floating holiday of your choice,
including office closure between December 24th and January
1st.
- 10 days of paid sick time.
- Paid parental leave.
- Tuition assistance.EEO Statement (US-Based Employees): We are
committed to building a diverse, equitable, inclusive, and
innovative company and we are looking for the BEST candidate for
the job. That candidate may be one who comes from a less
traditional background or may meet the qualifications in a
different way. We would strongly encourage you to apply.It is the
policy of Acadia to provide equal employment opportunities to all
employees and employment applicants without regard to
considerations of race, including related to hairstyle, color,
religion or religious creed, sexual orientation, gender, gender
identity, gender expression, gender transition, country of origin,
ancestry, citizenship, age, physical or mental disability, genetic
information, legally-protected medical condition or information,
marital status, domestic partner status, family care status,
military caregiver status, veteran or military status (including
reserve status, National Guard status, and military service or
obligation).
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Keywords: ACADIA Pharmaceuticals Inc., Rancho Palos Verdes , Associate Director, HCP Marketing, Executive , San Diego, California
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